Are you feeling overwhelmed? Exhausted? Panicked?
Congratulations: You’re human.
Apparently, we’re supposed to be able to work, parent, partner, adult and self-care simultaneously. Fortunately, there are these incredible people called “virtual assistants” who never need to step foot into our messy homes in order to help sort out our lives.
Wondering exactly how they can help? Here’s the lowdown.
What is a virtual assistant (VA)?
These are assistants that typically work part time for each client, says Catherine Castro, director of HR and recruitment for 20four7VA, a virtual assistant company. The field has grown in recent years, and it’s expected to reach $25.6 billion by 2025, according to Business Wire. Most work for multiple clients at a time, so virtual assistants tend to be reserved for people and businesses who don’t have a need for a full-time assistant.
“You can save up to 80 percent on staffing costs by hiring a VA,” Castro says. “Also, you have the ability to grow your business without the need to expand your office space or hire additional full-time staff physically.”
Plus, Castro says, virtual assistants offer an array of services, from general administrative tasks to more complex projects such as website development, social media management and graphic design. It really depends on the needs of the client, says Lauren Macaulay, a virtual executive assistant in Galway, Ireland. She commonly does email management and invoicing for clients — but has also worked on podcast pitching, content creation and presenting at virtual conferences. Some people will hire a virtual assistant (also often called “virtual personal assistants”) to help with home tasks, such as online shopping for birthday gifts, paying bills, hiring cleaning companies, researching family vacations, connecting with utility companies and more.
What exactly can they do?
There aren’t set tasks for virtual assistants, so you can request that your VA do a range of services you require. Everything from standard administrative support to personal assistant support is standard, explains Victoria Rose, an executive virtual assistant in San Diego. She has been tasked with calendar management, emails, data entry, travel arrangement, expenses, report preparation, special event planning, interior design, personal shopping and even website development. But every VA can assist in various ways, from researching travel to organizing your email inbox to scheduling appointments (or becoming the default virtual parent). “I get requests for things such as finding a holistic vet or setting up a mobile car-cleaning service,” says Kathleen Gauden, owner of the Virtual Assistant & Company in the Pacific Northwest.